ServiceMaster Clean Yellow Flag Caution Period to Debut at Daytona 500

Thursday, February 11, 2010 5:00 pm CST



Public Company Information:

"There is simply no better company to have associated with race track clean-up than the premier cleaning and restoration company -- ServiceMaster Clean"

ServiceMaster Clean, the first-ever official sponsor of the caution period during races at International Speedway Corporation (ISC) and Speedway Motorsports Incorporated (SMI) race tracks, will make its official debut this Sunday at the 51st annual Daytona 500. When there is a problem on the track, the ServiceMaster Clean Yellow Flag will wave, and the company's familiar yellow trucks will be dispatched to clean the track.

In racing, a yellow flag means time to clean up the track. Debris removal and track drying must be done quickly and professionally in order to get back to racing. In homes and businesses across North America, a yellow ServiceMaster Clean van means cleaning and restoration is being done quickly and professionally by America's number one cleaning team.

Approximately 12 Daytona International Speedway employees will be in ServiceMaster Clean uniforms this weekend. These crew members will receive their instructions on the track from the NASCAR race director located in the tower. Nine service vehicles, not including jet dryers, will be ready for duty.

"Racing has a loyal fan base both at the consumer level and at business-to-business," said Jim Wassell, chief marketing officer of ServiceMaster Clean. "We can present our franchise owners the opportunity to come to the track and bring their prospects and customers and develop business relationships. We can bring racing right to their door. Every dot connected in this makes sense for us."

ServiceMaster Clean will have official and exclusive sponsorship of the Yellow Flag -- now to be known as ServiceMaster Clean Caution periods -- at all 19 ISC and SMI race tracks around the country. These racetracks feature 31 Sprint Cup, 24 Nationwide and 17 Camping World Truck Series races and hundreds of other racing events. In fact, there will hardly be a race for the next five years where ServiceMaster Clean does not have a large presence. All cleaning and drying vehicles and equipment will feature the ServiceMaster Clean logo and colors, and the clean-up teams will wear bright yellow ServiceMaster Clean jumpsuits.

The multi-year agreement is not limited to what happens on the track, but also includes national coverage on the Motor Racing Network (MRN) and Performance Racing Network (PRN), hospitality events for franchise owners, the right to create and sell promotional merchandise and a host of other marketing opportunities designed to generate consistent visibility.

Daryl Wolfe, vice president and chief marketing officer for ISC said, "This agreement further demonstrates the significant marketing value of our breadth of assets and the ongoing viability of motorsports as an effective business building opportunity. We welcome ServiceMaster Clean to our family of partners and look forward to a long and successful relationship."

Kyle Petty also has partnered with ServiceMaster Clean to help promote this unique sponsorship. The Petty name is one of the most prominent in NASCAR history, as Kyle won his first significant race at the 1979 Daytona ARCA 200 in a Dodge Magnum, at the time becoming the youngest driver to win a major league stock car event. He is quite active in charitable causes, most notably the Victory Junction Gang Camp for terminally ill children, which he established to honor his late son, Adam.

"There is simply no better company to have associated with race track clean-up than the premier cleaning and restoration company -- ServiceMaster Clean," Petty said. He added, "ServiceMaster Clean is well known for providing peace of mind to customers, and for going above and beyond customer expectations. These key service components dovetail very nicely with this racing sponsorship."

With more than 4,500 franchise locations around the world, ServiceMaster Clean serves customers through a global network of franchises that provide janitorial services, commercial carpet cleaning, hard surface floor care, residential carpet cleaning and upholstery, and disaster restoration services. The company has been a market leader more than 60 years. For more information, visit us at

About ServiceMaster Clean

ServiceMaster Clean is part of the ServiceMaster family of brands, one of the world's largest and most versatile service networks. The company's brands include TruGreen, TruGreen LandCare, Terminix, American Home Shield, ServiceMaster Clean, Merry Maids, Furniture Medic and AmeriSpec. ServiceMaster Clean is committed to its franchise owners. Our ability to offer qualified prospects up to 80 percent financing to start their cleaning business is just one of the many benefits of our program. Visit our franchise website at to learn more about the opportunities available with ServiceMaster Clean.

About International Speedway Corporation

International Speedway Corporation is a leading promoter of motorsports activities, currently promoting more than 100 racing events annually as well as numerous other motorsports-related activities. The company owns and/or operates 13 of the nation's major motorsports entertainment facilities, including Daytona International Speedway(R) in Florida (home of the Daytona 500(R)); Talladega Superspeedway(R) in Alabama; Michigan International Speedway(R) located outside Detroit; Richmond International Raceway(R) in Virginia; Auto Club Speedway of Southern California(SM) near Los Angeles; Kansas Speedway(R) in Kansas City, Kansas; Phoenix International Raceway(R) in Arizona; Chicagoland Speedway(R) and Route 66 Raceway(SM) near Chicago, Illinois; Homestead-Miami Speedway(SM) in Florida; Martinsville Speedway(R) in Virginia; Darlington Raceway(R) in South Carolina; and Watkins Glen International(R) in New York.

The company also owns and operates MRN(R) Radio, the nation's largest independent sport radio network; the Daytona 500 Experience(SM), the "Ultimate Motorsports Attraction" in Daytona Beach, Florida, and official attraction of NASCAR(R); and Americrown Service Corporation(SM), a subsidiary that provides catering services, food and beverage concessions, and produces and markets motorsports-related merchandise. In addition, ISC has an indirect 50 percent interest in Motorsports Authentics(R), which markets and distributes motorsports-related merchandise licensed by certain competitors in NASCAR racing. For more information, visit the company's Web site at


Gina Kamler, Director of PR, +1-901-626-4243,,
Michael Bielskis, PR Consultant,
both of ServiceMaster Clean
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