Americans’ Passion for Lawns Can Take a Greener Approach

Wednesday, March 10, 2010 5:00 pm CST



Public Company Information:

"As a part of our environmental stewardship, TruGreen is committed to making it easy for homeowners to achieve their lawns’ full potential by delivering customized lawn care solutions that are effective, innovative and responsible."

TruGreen, the nation’s largest professional lawn care service based in Memphis, Tenn., is helping to educate Americans on how unlocking their passion for their lawns can also help the environment. TruGreen is suggesting to homeowners 10 sustainable lawn care actions to assist Americans in exhibiting environmental stewardship by adjusting individual lifestyles.

In a five-minute video, Kirk Hurto, Ph.D., vice president of technical services, TruGreen, and Bobby Sinclair(SM), Neighborhood Lawn Kid(SM) portrayed by child actor Noah Munck, who stars in TruGreen’s new multimedia advertising campaign, demonstrate several environmentally responsible lawn care tips. Visit to view the brief TruGreen Green Space Tips video and information on TruGreen’s 100-percent natural, organic option, TruNatural®, available through all TruGreen branches nationwide.

Green Space Tips

Tip 1: Plant the right type of grass for your lawn to ensure a green, healthy turf. Where your grass has difficulty growing, plant shade-adapted ground covers for landscape appeal.

Tip 2: Periodically test your soil for pH and basic nutrient content and adjust your fertilizer needs accordingly to maximize your lawn’s health and use of added nutrients and to allow new grass shoots to develop.

Tip 3: Ditch the lawn mower bag and recycle grass clippings back to the soil for added lawn nutrients.

Tip 4: Keep your lawn mower tuned, sharpen mower blades twice a summer, and mow your lawn regularly, keeping the grass higher to prevent scalping and to save water.

Tip 5: Keep fertilizer applications on lawn target and off pavement. Sweep granules that fall onto pavement back onto your lawn.

Tip 6: Give your lawn a slow, steady watering only once a week, if water restrictions permit, using an empty, one-inch food can to measure the amount of water applied to the lawn.

Tip 7: Water your lawn early in the day and avoid on windy days to prevent moisture loss from wind and evaporation.

Tip 8: Prevent grass clippings from entering storm drains by blowing clippings back onto your yard for added lawn nutrients.

Tip 9: Apply three inches of organic mulch to base of shrubs and trees to lessen need for string trimming, to conserve soil moisture, and to reduce weeds.

Tip 10: Read and follow all lawn care product instructions for proper usage.

“We know from extensive scientific research that healthy turf contributes to a healthier Earth,” said Stephen M. Donly, president and chief operating officer, TruGreen. “As a part of our environmental stewardship, TruGreen is committed to making it easy for homeowners to achieve their lawns’ full potential by delivering customized lawn care solutions that are effective, innovative and responsible.”

Green specialists from TruGreen are available at 1.888.901.LAWN to provide assistance in creating a healthy, green lawn for homeowners to enjoy.

About TruGreen

TruGreen is the nation’s largest lawn care company, serving more than 2.5 million residential and commercial customers across the United States with lawn, tree and shrub care. As the current industry leader, TruGreen continues to pioneer the development of new technology for lawn care and devotes substantial resources to evaluate new products and equipment. The company is committed to responsible lawn care, including offering and promoting the use of natural, organic services and sustainable practices. Today, there are more than 250 TruGreen LawnCare branches in the United States and Canada, including more than 50 franchise locations. TruGreen is part of the ServiceMaster family of brands, one of the world’s largest and most versatile service networks.

About ServiceMaster

ServiceMaster currently serves residential and commercial customers through a network of more than 5,500 company-owned locations and franchised licenses. The company’s brands include TruGreen, TruGreen LandCare, Terminix, American Home Shield, ServiceMaster Clean, Merry Maids, Furniture Medic and AmeriSpec. The core services of the company include lawn care and landscape maintenance, termite and pest control, home warranties, cleaning and disaster restoration, home cleaning, furniture repair and home inspection.

©2010 TruGreen Limited Partnership. All Rights Reserved.


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